Snog
Elevating passion
Abnormal is the precision human behavior security engine protecting the modern enterprise from email attacks. With cloud-native technology that protects 100% of the employees at over 5% of the Fortune 1000, and a leadership team of AI visionaries from Google, Twitter, and Snowflake, Abnormal was already a success story.
However, as a business poised for incredible growth, Abnormal needed a new brand that could support its bold and ambitious future.
A LINE worked closely with the Abnormal leadership team to develop a brand strategy, tone of voice, and visual identity that reflected its position as an unconventional technology company taking an uncommonly precise approach to solving the world's biggest cyber security challenges.
Client
Snog Productions
Services
Brand Strategy
Naming
Messaging & TOV
Brand Identity
Naming
Messaging & TOV
Brand Identity
Year
2019
Using the name as inspiration (in the UK “Snog” is a slang term for a kiss) we created a logotype that symbolized a cheeky, passionate “snog”. This was then brought to life through a playful animated logo that represented the character of the business while also helping clarify the name for their mainly US audience.
We kept the color palette simple and intentional, using a vibrant red to both emphasize their passion, and highlight the “O” from the logotype as being kissing lips.
